Run This Town

Well here it is, the highly anticipated video by Jay-Z, Kanye West, and Rihanna, titled "Run This Town". As usual, PimPb1420 is already up on this and made a video about it before the official video was even released.

Jay-Z's blatant references to Crowley are not random as Crowley's "man as God" philosophies are present throughout the entire music video.
First of all, I hope you guys noticed the repetitive X signs they were making throughout the video. This is of huge importance as the letter X is associated with various mystery religions as well as Christianity itself as X is the letter of Christ. Here is an excerpt from Codex Magica:
"An X is an ancient symbol for change or transformation.. .long associated in medieval and renaissance art with the coming of the Messiah who shall make all things new.
—Jim Tresner, 33°
Scottish Rite Journal

The Illuminist/Masonic meaning of the X is simply this: It is the sign of Osiris, the great (Egyptian) sun God...
—Texe Marrs
Dark Majesty

The sign, or letter X, has a long history of use in the Ancient Mystery Religions, in apostate Judaism, in Freemasonry, and in the occult. The Illuminati elite use it to this day to symbolize key phenomena and mark significant events.
The mysterious letter X seems to take on a wide and varied life of its own, with or without the secret aid of the elite sponsorship. Mark Euston, of the Christian Intelligence Resource Network, in a letter to the author, detailed some of the many examples of the use of the letter X. For example, the well-known science fiction TV show, The X Files.

Pornographic movies are rated X and the more sensational movies in the raw flesh category are touted as XXX, or triple X. Euston noted that we have the Microsoft Corporation creation of X-box, the movie X-Men, off-brand products are called "Brand X," and of course, there is the U.S. terrorist prison camp, Camp X-Ray at Guantanamo, Cuba. Today's youth have been called Generation X, and a lot of folks are concerned about a planet, or star, reported to be speeding toward us called Planet X that has occult significance.

Euston asks about all the usages of X,

"Are these just strange coincidences, some type of mind control trigger, or a subliminal conditioning of some kind?"

Good question.

Another friend, Kathy Creek, wrote and asked if I had noticed the many new drugs being released by pharmaceutical firms with either a V, Z, or an X in their name? She mentioned an ad she had seen for Clarinex, an allergy drug that had a little sun sign used to dot the letter "i" in Clarinex.

John Myers, another astute friend interested in such topics, sent me a lengthy letter and included an excerpt from author Edward Waite's reference book, A New Encyclopedia of Freemasonry. Myers wryly observed that, "generally, things that are bad are X-rated." He mentioned, too, the interesting use of the letter X in the Rx of drug stores; the use of the four-letter, abbreviated word Xmas to replace Christmas, and the fact that, in Black's Law Dictionary, it says that the sign or mark of X is sometimes made as a substitute for a man's signature on legal documents.

And the continued use of the mysterious X abounds. Children at play can be heard to say, "Cross my heart and hope to die." In the Greek alphabet, the letter Chi is denoted with the symbol X, and given the numerical designation of 600. The numeroligists say that triple X, then, would yield the number 666."

The skulls are prominently featured because death and rebirth as a vehicle for spiritual power is a concept associated with the Occult. I'm sure some of you noticed Rihanna's skull rings.
More X symbolism as we see an encircled X on this guys jacket.
I cannot tell if Rihanna is wearing an Iron Cross necklace or if this is some other symbol.

And of course the typical "Roc" signs throughout the video.